Clear treatment of data, from first click to final outcome.

This policy applies to leadworld.agency, our corporate enquiry form, and Lead World Agency marketing services where this policy is linked. Lead World Agency can act in different privacy roles depending on the engagement:

• Controller or business when we decide why and how to use corporate enquiries, publisher or advertiser account information, or our own campaign data.
• Service provider or processor when we process information solely on an advertiser's documented instructions.
• Independent or joint controller when both Lead World Agency and a campaign partner determine how a lead or conversion is used.

When another advertiser, publisher, or lead buyer is responsible for a campaign, its notice also applies. The notice shown at the point of collection should identify that party and explain how to contact it.

Depending on how you interact with us and the campaign involved, we may collect:

• Identifiers and contact details: name, business name, email address, telephone number, postal address, and online identifiers.
• Enquiry and lead details: your message, requested product or service, qualification answers, preferences, and information entered on a campaign form.
• Professional and commercial information: job role, company, website, campaign interests, transaction or conversion status, and the products or services considered.
• Device and activity information: IP address, browser and device type, approximate location derived from IP, referring page, page interactions, timestamps, campaign IDs, publisher IDs, and fraud-prevention signals.
• Attribution information: clicks, impressions, form events, registrations, purchases, order or transaction references, and pseudonymous identifiers used to connect a conversion to a campaign.
• Preference and compliance records: consent language displayed, consent or opt-out choice, source URL, timestamp, and records needed to honor suppression or privacy requests.

Please do not submit government identifiers, financial account credentials, health information, or other sensitive information unless a campaign specifically requests it, explains why it is needed, and provides the required notice.

We collect information directly from you; from advertisers, publishers, affiliates, and campaign partners; from hosting, security, analytics, attribution, and fraud-prevention providers; and, for business outreach where permitted, from public or licensed business sources.

We use information to:

• respond to enquiries and provide requested services;
• match a submitted request with the advertiser or provider identified on the collection form;
• operate, measure, attribute, reconcile, and pay CPL/CPS campaigns;
• qualify leads, prevent duplicate or fraudulent activity, and protect users, partners, and our systems;
• maintain publisher and advertiser relationships, reporting, billing, and contractual records;
• send marketing only where permitted and honor unsubscribe, do-not-call, consent-revocation, and privacy choices;
• improve our website, services, campaign quality, and user experience; and
• comply with law, enforce agreements, establish or defend legal claims, and complete corporate transactions.

For people in the EEA or United Kingdom, our legal bases may include taking steps at your request or performing a contract, our legitimate interests in operating and protecting the business, compliance with legal obligations, and consent where law requires it. You may withdraw consent at any time without affecting processing that occurred before withdrawal.

CPL campaigns. If you submit a lead form, we may validate the submission and transmit it to the advertiser, lead buyer, or service provider identified in the notice at collection. Because Lead World Agency or a publisher may receive compensation for a qualified lead, that transfer can be considered a “sale” under certain privacy laws even when money is not exchanged for the data itself.

CPS campaigns. We may receive a conversion event, transaction reference, order value, product category, and campaign identifier from an advertiser or attribution provider so the publisher can be credited for a sale. We seek to use pseudonymous or aggregated attribution data where it is sufficient.

Campaign partners may not use a lead for materially different purposes unless the collection notice and applicable law permit it. We expect partners to use appropriate contracts, security, suppression handling, and consent records. We may review traffic sources, creatives, forms, and partner practices and may suspend campaigns that do not meet our requirements.

We may disclose information to the following categories of recipients:

• Advertisers, lead buyers, and service providers identified at collection, so they can respond to a requested product or service.
• Publishers and affiliates for campaign administration, attribution, quality reporting, and payment. We do not provide full lead details to a publisher unless necessary and disclosed.
• Operational vendors supporting hosting, communications, customer management, analytics, attribution, security, fraud prevention, legal, accounting, and payment operations.
• Authorities and professional advisers where disclosure is legally required or reasonably necessary to protect rights, safety, users, partners, or our services.
• Transaction parties in connection with a merger, financing, acquisition, reorganisation, or sale of assets, subject to appropriate confidentiality and legal requirements.

We do not disclose personal information to a campaign partner merely because it participates in our network. The partner must have a defined campaign purpose, and the collection experience must provide the notice and choice required for that disclosure.

This section describes practices relevant to California residents. The California Consumer Privacy Act, as amended, may provide rights to know, access, delete, and correct personal information; opt out of sale or sharing; limit certain uses of sensitive personal information; and receive equal service when exercising those rights.

Corporate website enquiries. We do not sell or share contact-form information submitted on the Lead World Agency corporate website for cross-context behavioural advertising.

Campaign submissions. A transfer of CPL lead information to an advertiser or lead buyer for compensation may qualify as a sale under California law. Any campaign that engages in sale or sharing must provide a notice at collection and the required “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” method. Where legally required and technically applicable, qualifying opt-out preference signals such as Global Privacy Control will be treated as an opt-out request.

We do not knowingly sell or share the personal information of consumers under 16. We do not use sensitive personal information to infer characteristics about you on this corporate website.

The current corporate website does not intentionally deploy third-party advertising pixels or behavioural analytics tags. Our hosting and security providers may still process IP addresses, device information, request timestamps, and similar server-log data to deliver and protect the site.

We use a first-party preference cookie named lwa_cookie_preferences, together with local browser storage where available, to remember whether you allow optional analytics or marketing technologies. The preference lasts for up to 180 days. It is strictly necessary to remember and apply your choice.

Separate CPL/CPS landing pages may use cookies, pixels, postbacks, and campaign identifiers for attribution, frequency control, fraud prevention, and reporting. Those pages must explain the relevant technologies and request consent before non-essential storage or access where applicable law requires it. Browser controls can block or delete cookies, although doing so may affect attribution or functionality.

Submitting our corporate contact form allows us to respond to that enquiry using the contact details you provide. It is not blanket consent to unrelated marketing or to contact by unidentified third parties.

Where a campaign involves marketing email, telephone calls, automated calls, or text messages, the collection form must present any consent separately and clearly, identify the seller or other party relying on it as required, describe the type of contact, and explain how to withdraw. Consent to marketing is not a condition of purchase unless law permits that arrangement and it is clearly disclosed.

You may unsubscribe using the link in an email, reply STOP to an automated marketing text, tell a caller not to contact you, or contact us directly. We may retain a limited suppression record so your choice continues to be honored.

We retain information only for as long as reasonably necessary for the stated purpose, campaign reconciliation, fraud prevention, contractual requirements, dispute handling, consent and suppression records, and legal obligations. Corporate enquiries are generally retained for up to 24 months after the last meaningful interaction unless a longer period is justified. Campaign and compliance records follow the applicable campaign schedule and legal requirements.

We use administrative, contractual, and technical safeguards designed to protect information, including access controls, vendor review, secure transmission where appropriate, and data minimisation. No system can be guaranteed completely secure.

Lead World Agency is based in the United States and may use providers or partners in other countries. Where applicable law requires safeguards for international transfers, we use recognised transfer mechanisms or another lawful basis. A copy or summary of relevant safeguards may be requested.

Depending on your location and our role, you may have the right to request access to personal information, correction, deletion, restriction, portability, or information about sources, purposes, and recipients. You may also object to certain processing, opt out of sale, sharing, targeted advertising, or profiling where applicable, withdraw consent, and lodge a complaint with your local regulator.

Submit a request by emailing contact@leadworld.agency, calling +1 510-633-2721, or writing to the address below. State “Privacy Rights Request” and describe the right you wish to exercise. We may ask for information reasonably necessary to verify your identity and authority. You may use an authorised agent where the law permits. We will not discriminate against you for exercising a privacy right.

If Lead World Agency processed your information only for an advertiser as its service provider or processor, we may direct your request to that advertiser or assist it in responding.

Our corporate website and business services are not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has submitted information to us, please contact us so we can investigate and take appropriate action.

We may update this policy to reflect changes in our services, practices, or legal obligations. We will post the revised policy here, update the effective date, and provide additional notice when a change is material and applicable law requires it.

For questions, privacy requests, consent withdrawal, or concerns about a CPL/CPS campaign, contact: